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In-app & website feedback

Website feedback template

Learn why visitors came, whether they found it, and what got in the way.

4 questions · about 1 minute to complete · free on every plan

More product development templates

Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it
On exit or after a key page.
Who it is for
Website visitors.

How to use this template

  1. Trigger it on exit or after a key page, not on arrival.
  2. The 'did you find it' question is the headline metric; everything else explains it.
  3. Read the open answers weekly and fix the top blocker.

Questions in the website feedback template

  1. 1. What brought you to our website today?

    single choice · To buy something, To compare options, To get support, To learn about the company, Just browsing

  2. 2. Did you find what you were looking for?

    single choice · Yes, Partly, No

  3. 3. How easy was the site to use?

    rating

  4. 4. What, if anything, got in your way?

    open text

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.What brought you to our website today?

120 answered
Answer distribution
AnswerCountPercent
To buy something3328%
To compare options2924%
To get support1613%
To learn about the company2622%
Just browsing1613%

2.Did you find what you were looking for?

120 answered
Answer distribution
AnswerCountPercent
Yes5445%
Partly3428%
No3227%

3.How easy was the site to use?

120 answered
Average 3.7
Answer distribution
AnswerCountPercent
176%
21412%
32622%
43328%
54033%

How to read these questions

  • single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
  • rating: Report the mean and the top-two-box share (the two highest points). Top-two-box is easier to explain and less sensitive to a few extreme answers.

Frequently asked questions

How long should an in-app survey be?

One to three questions. The user is in the middle of something; ask the one thing you need and let them go.

How long does the website feedback survey take to complete?

About 1 minute: 4 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.

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