Resources
Survey know-how, in plain language
Short guides written by people who run surveys for a living. No jargon, no fluff.
How to write survey questions people actually answer
Seven rules for questions that are quick to read, impossible to misread and easy to analyse, with before-and-after examples.
6 min read
How many survey responses do you need?
A practical guide to sample size: the numbers that matter for a small business, and why 'more' stops helping sooner than you think.
5 min read
NPS vs CSAT: which one should a small business track?
What each score measures, when to use which, and how to read the numbers without fooling yourself.
4 min read
Survey incentives that work (and the ones that backfire)
When to pay for answers, how much, and how to keep incentives from attracting the wrong respondents.
4 min read