Market research: new product idea survey template
Test demand, price expectations and objections for a product idea before you build it.
6 questions · about 3 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- Before committing budget to a new product.
- Who it is for
- People who match your target buyer, ideally purchased respondents.
How to use this template
- Describe the idea in the intro in two plain sentences, no marketing language.
- Pair it with a purchased audience that matches your target buyer; your email list is biased toward fans.
- Treat 'definitely would buy' at face value only after halving it; stated intent overstates purchase.
Questions in the market research: new product idea template
1. How interesting is this idea to you?
single choice · Very interesting, Somewhat interesting, Not very interesting, Not at all interesting
2. How likely would you be to buy it if it were available today?
single choice · Definitely would, Probably would, Might or might not, Probably would not, Definitely would not
3. What would you expect to pay for it?
single choice · Under $10, $10–$19, $20–$39, $40–$79, $80 or more
4. How do you solve this need today?
single choice · A similar product, A workaround, I do not solve it, I do not have this need
5. What would stop you from buying?
multi choice · Price, Not sure it works, Do not need it, Prefer my current solution, Hard to find, Other
6. What would make this a must-have for you?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.How interesting is this idea to you?
120 answered| Answer | Count | Percent |
|---|---|---|
| Very interesting | 8 | 7% |
| Somewhat interesting | 31 | 26% |
| Not very interesting | 43 | 36% |
| Not at all interesting | 38 | 32% |
2.How likely would you be to buy it if it were available today?
120 answered| Answer | Count | Percent |
|---|---|---|
| Definitely would | 42 | 35% |
| Probably would | 20 | 17% |
| Might or might not | 24 | 20% |
| Probably would not | 25 | 21% |
| Definitely would not | 9 | 8% |
3.What would you expect to pay for it?
120 answered| Answer | Count | Percent |
|---|---|---|
| Under $10 | 29 | 24% |
| $10–$19 | 14 | 12% |
| $20–$39 | 22 | 18% |
| $40–$79 | 38 | 32% |
| $80 or more | 17 | 14% |
4.How do you solve this need today?
120 answered| Answer | Count | Percent |
|---|---|---|
| A similar product | 19 | 16% |
| A workaround | 28 | 23% |
| I do not solve it | 42 | 35% |
| I do not have this need | 31 | 26% |
How to read these questions
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
Frequently asked questions
How many responses do I need for market research?
For a directional read, 100–150 per group you want to compare. For a ±5% margin of error at 95% confidence, around 385 completes.
How long does the market research: new product idea survey take to complete?
About 3 minutes: 6 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
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