Brand awareness & tracking

Brand awareness survey template

Unaided and aided awareness, consideration and preference against competitors, written for repeat tracking.

7 questions · about 3 minutes to complete · free on every plan

Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it: Quarterly, with the same questions every wave.
Who it is for: Category buyers in your market, purchased respondents.

How to use this template

Ask unaided awareness before showing any brand names.
Run the same questions every quarter; the trend matters more than the level.
Randomise the brand list in aided questions.

Questions in the brand awareness survey template

1. When you think of [category], which brands come to mind? List as many as you can.
open text
2. Which of these brands have you heard of?
multi choice · Brand A, Brand B, Brand C, Brand D, Our brand, None of these
3. Which of these would you consider buying?
multi choice · Brand A, Brand B, Brand C, Brand D, Our brand, None of these
4. Which one brand would you choose if you bought today?
single choice · Brand A, Brand B, Brand C, Brand D, Our brand
5. Have you bought from [our brand] in the last 12 months?
single choice · Yes, No, Not sure
6. Which age group are you in?
single choice · Under 18, 18–24, 25–34, 35–44, 45–54, 55–64, 65 or over, Prefer not to say
7. How do you describe your gender?
single choice · Woman, Man, Non-binary, Prefer to self-describe, Prefer not to say

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.Which of these brands have you heard of?

115 answered

Answer distribution
Answer	Count	Percent
Brand A	27	23%
Brand B	58	50%
Brand C	17	15%
Brand D	69	60%
Our brand	55	48%
None of these	8	7%

2.Which of these would you consider buying?

113 answered

Answer distribution
Answer	Count	Percent
Brand A	50	44%
Brand B	60	53%
Brand C	35	31%
Brand D	16	14%
Our brand	81	72%
None of these	6	5%

3.Which one brand would you choose if you bought today?

120 answered

Answer distribution
Answer	Count	Percent
Brand A	38	32%
Brand B	21	18%
Brand C	14	12%
Brand D	32	27%
Our brand	15	13%

4.Have you bought from [our brand] in the last 12 months?

120 answered

Answer distribution
Answer	Count	Percent
Yes	21	18%
No	31	26%
Not sure	68	57%

How to read these questions

multi choice: Percentages add up to more than 100% because people can pick several. Compare options by share of respondents, not share of picks.
single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.

Frequently asked questions

What is the difference between aided and unaided awareness?

Unaided awareness asks respondents to name brands from memory; aided awareness shows a list and asks which they recognise. Unaided is the stronger measure.

How long does the brand awareness survey take to complete?

About 3 minutes: 7 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.