Logo design testing survey template
Compare logo options on appeal, clarity, fit with the brand and the associations each one triggers.
5 questions · about 3 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- When you have two to four logo candidates.
- Who it is for
- Target customers who have not seen the logos before.
How to use this template
- Replace the placeholders with your candidates and keep the order randomised.
- Appeal matters less than fit and 'easy to say'; a name people cannot repeat will not spread.
- Ask whether each name reminds them of another brand to catch conflicts early.
Questions in the logo design testing template
1. Which logo do you prefer?
single choice · Logo A, Logo B, Logo C
2. How well does your preferred logo fit a [type of business]?
rating
3. Which words come to mind for your preferred logo?
multi choice · Modern, Trustworthy, Fun, Premium, Cheap, Confusing, Dated, Friendly, Other
4. How easy would it be to recognise this logo at a small size?
rating
5. Does it remind you of any other brand or logo?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.Which logo do you prefer?
120 answered| Answer | Count | Percent |
|---|---|---|
| Logo A | 49 | 41% |
| Logo B | 13 | 11% |
| Logo C | 58 | 48% |
2.How well does your preferred logo fit a [type of business]?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 12 | 10% |
| 2 | 17 | 14% |
| 3 | 26 | 22% |
| 4 | 33 | 28% |
| 5 | 32 | 27% |
3.Which words come to mind for your preferred logo?
113 answered| Answer | Count | Percent |
|---|---|---|
| Modern | 60 | 53% |
| Trustworthy | 67 | 59% |
| Fun | 55 | 49% |
| Premium | 77 | 68% |
| Cheap | 32 | 28% |
| Confusing | 12 | 11% |
| Dated | 46 | 41% |
| Friendly | 33 | 29% |
| Other | 49 | 43% |
4.How easy would it be to recognise this logo at a small size?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 8 | 7% |
| 2 | 16 | 13% |
| 3 | 23 | 19% |
| 4 | 27 | 23% |
| 5 | 46 | 38% |
How to read these questions
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
- rating: Report the mean and the top-two-box share (the two highest points). Top-two-box is easier to explain and less sensitive to a few extreme answers.
- multi choice: Percentages add up to more than 100% because people can pick several. Compare options by share of respondents, not share of picks.
Frequently asked questions
How many names should I test?
Three to five. Fewer and you learn little; more and respondents stop discriminating between them.
How long does the logo design testing survey take to complete?
About 3 minutes: 5 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
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