Brand name testing survey template
Compare candidate names on memorability, fit and appeal with the people you want to reach.
6 questions · about 3 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- When you have three to five shortlisted names.
- Who it is for
- Target customers, ideally purchased respondents in your market.
How to use this template
- Replace the placeholders with your candidates and keep the order randomised.
- Appeal matters less than fit and 'easy to say'; a name people cannot repeat will not spread.
- Ask whether each name reminds them of another brand to catch conflicts early.
Questions in the brand name testing template
1. Which of these names do you like best for an organic spice brand?
single choice · Name A, Name B, Name C
2. How easy is 'Name A' to say and remember?
rating
3. How well does 'Name A' fit an organic food product?
rating
4. How easy is 'Name B' to say and remember?
rating
5. How well does 'Name B' fit an organic food product?
rating
6. Does any of these names remind you of another brand? Which one?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.Which of these names do you like best for an organic spice brand?
120 answered| Answer | Count | Percent |
|---|---|---|
| Name A | 49 | 41% |
| Name B | 20 | 17% |
| Name C | 51 | 43% |
2.How easy is 'Name A' to say and remember?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 8 | 7% |
| 2 | 10 | 8% |
| 3 | 21 | 18% |
| 4 | 37 | 31% |
| 5 | 44 | 37% |
3.How well does 'Name A' fit an organic food product?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 10 | 8% |
| 2 | 25 | 21% |
| 3 | 19 | 16% |
| 4 | 33 | 28% |
| 5 | 33 | 28% |
4.How easy is 'Name B' to say and remember?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 8 | 7% |
| 2 | 18 | 15% |
| 3 | 16 | 13% |
| 4 | 40 | 33% |
| 5 | 38 | 32% |
How to read these questions
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
- rating: Report the mean and the top-two-box share (the two highest points). Top-two-box is easier to explain and less sensitive to a few extreme answers.
Frequently asked questions
How many names should I test?
Three to five. Fewer and you learn little; more and respondents stop discriminating between them.
How long does the brand name testing survey take to complete?
About 3 minutes: 6 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
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