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General research & polling

Public opinion poll template

A neutral short poll on an issue or proposal, with demographic questions for weighting and a reason question.

7 questions · about 2 minutes to complete · free on every plan

More market research templates

Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it
For press, campaigns or community decisions.
Who it is for
The general public in a defined area.

How to use this template

  1. Decide the one decision the survey informs before you write a question.
  2. Use purchased respondents in your target country for a sample that is not your fans.
  3. Report with the sample size and margin of error next to every chart.

Questions in the public opinion poll template

  1. 1. Overall, do you support or oppose [proposal]?

    single choice · Strongly support, Somewhat support, Neither, Somewhat oppose, Strongly oppose, Not sure

  2. 2. What is the main reason for your view?

    open text

  3. 3. How much have you heard about this issue?

    single choice · A lot, Some, A little, Nothing until now

  4. 4. How important is this issue to you personally?

    single choice · Very, Somewhat, Not very, Not at all

  5. 5. Which age group are you in?

    single choice · Under 18, 18–24, 25–34, 35–44, 45–54, 55–64, 65 or over, Prefer not to say

  6. 6. How do you describe your gender?

    single choice · Woman, Man, Non-binary, Prefer to self-describe, Prefer not to say

  7. 7. What is your postcode or ZIP code? (used only for regional totals)

    open text

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.Overall, do you support or oppose [proposal]?

120 answered
Answer distribution
AnswerCountPercent
Strongly support2218%
Somewhat support1613%
Neither1613%
Somewhat oppose2218%
Strongly oppose2723%
Not sure1714%

2.How much have you heard about this issue?

120 answered
Answer distribution
AnswerCountPercent
A lot2723%
Some2924%
A little4941%
Nothing until now1513%

3.How important is this issue to you personally?

120 answered
Answer distribution
AnswerCountPercent
Very2017%
Somewhat3126%
Not very2924%
Not at all4033%

4.Which age group are you in?

120 answered
Answer distribution
AnswerCountPercent
Under 181412%
18–242118%
25–34108%
35–44119%
45–541412%
55–642118%
65 or over1513%
Prefer not to say1412%

How to read these questions

  • single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.

Frequently asked questions

How many responses do I need for market research?

For a directional read, 100–150 per group you want to compare. For a ±5% margin of error at 95% confidence, around 385 completes.

How long does the public opinion poll survey take to complete?

About 2 minutes: 7 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.