Concept testing survey template
Uniqueness, relevance, believability, purchase intent and objections for a product concept shown as text or image.
6 questions · about 3 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- Before design or development starts.
- Who it is for
- Target customers, randomised across concepts if you test several.
How to use this template
- Describe the concept in two plain sentences, no marketing language.
- Halve the 'definitely would buy' share before forecasting; stated intent overstates purchase.
- Use a purchased audience that matches your buyer; your list is biased toward fans.
Questions in the concept testing template
1. How relevant is this to a need you have?
rating
2. How different is it from what is available today?
rating
3. How believable is it that it would work as described?
rating
4. How likely would you be to buy it at the price shown?
single choice · Definitely, Probably, Might, Probably not, Definitely not
5. What do you like most about it?
open text
6. What would stop you from buying it?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.How relevant is this to a need you have?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 16 | 13% |
| 2 | 19 | 16% |
| 3 | 13 | 11% |
| 4 | 32 | 27% |
| 5 | 40 | 33% |
2.How different is it from what is available today?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 5 | 4% |
| 2 | 18 | 15% |
| 3 | 23 | 19% |
| 4 | 23 | 19% |
| 5 | 51 | 43% |
3.How believable is it that it would work as described?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 10 | 8% |
| 2 | 7 | 6% |
| 3 | 24 | 20% |
| 4 | 32 | 27% |
| 5 | 47 | 39% |
4.How likely would you be to buy it at the price shown?
120 answered| Answer | Count | Percent |
|---|---|---|
| Definitely | 12 | 10% |
| Probably | 35 | 29% |
| Might | 28 | 23% |
| Probably not | 26 | 22% |
| Definitely not | 19 | 16% |
How to read these questions
- rating: Report the mean and the top-two-box share (the two highest points). Top-two-box is easier to explain and less sensitive to a few extreme answers.
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
Frequently asked questions
What is concept testing?
Showing a short description (and sometimes an image) of a product idea to target customers and measuring interest, uniqueness, believability, purchase intent and objections before building it.
How long does the concept testing survey take to complete?
About 3 minutes: 6 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
Related templates
- Idea screeningRate up to six one-line ideas on appeal and need, then pick one, so you can shortlist before full concept tests.
- Product-market fit surveyThe 'very disappointed' question plus who benefits most, the main benefit and what to improve, run quarterly.
- Product feedbackFind out what people use, what frustrates them and what they would miss, so you can decide what to build next.
- Website feedbackLearn why visitors came, whether they found it, and what got in the way.