Concept & idea testing

Product-market fit survey template

The 'very disappointed' question plus who benefits most, the main benefit and what to improve, run quarterly.

4 questions · about 2 minutes to complete · free on every plan

Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it: Quarterly, to users active in the last two weeks.
Who it is for: Recently active users.

How to use this template

Describe the concept in two plain sentences, no marketing language.
Halve the 'definitely would buy' share before forecasting; stated intent overstates purchase.
Use a purchased audience that matches your buyer; your list is biased toward fans.

Questions in the product-market fit survey template

1. How would you feel if you could no longer use [product]?
single choice · Very disappointed, Somewhat disappointed, Not disappointed, I no longer use it
2. What type of person do you think would benefit most from [product]?
open text
3. What is the main benefit you receive from [product]?
open text
4. How can we improve [product] for you?
open text

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.How would you feel if you could no longer use [product]?

120 answered

Answer distribution
Answer	Count	Percent
Very disappointed	45	38%
Somewhat disappointed	43	36%
Not disappointed	11	9%
I no longer use it	21	18%

How to read these questions

single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.

Frequently asked questions

What is concept testing?

Showing a short description (and sometimes an image) of a product idea to target customers and measuring interest, uniqueness, believability, purchase intent and objections before building it.

How long does the product-market fit survey take to complete?

About 2 minutes: 4 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.