Idea screening survey template
Rate up to six one-line ideas on appeal and need, then pick one, so you can shortlist before full concept tests.
4 questions · about 3 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- At the start of a roadmap or innovation cycle.
- Who it is for
- Customers or target users.
How to use this template
- Describe the concept in two plain sentences, no marketing language.
- Halve the 'definitely would buy' share before forecasting; stated intent overstates purchase.
- Use a purchased audience that matches your buyer; your list is biased toward fans.
Questions in the idea screening template
1. How appealing is each idea?
matrix · Idea 1, Idea 2, Idea 3, Idea 4, Idea 5
2. How much do you need each idea?
matrix · Idea 1, Idea 2, Idea 3, Idea 4, Idea 5
3. If we could only build one, which should it be?
single choice · Idea 1, Idea 2, Idea 3, Idea 4, Idea 5
4. Is there an idea we have missed?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.How appealing is each idea?
120 answered| Statement | Not at all | Slightly | Moderately | Very | Extremely | n |
|---|---|---|---|---|---|---|
| Idea 1 | 7% | 14% | 18% | 23% | 38% | 120 |
| Idea 2 | 6% | 13% | 17% | 31% | 34% | 120 |
| Idea 3 | 10% | 13% | 21% | 29% | 27% | 120 |
| Idea 4 | 11% | 12% | 18% | 23% | 37% | 120 |
| Idea 5 | 8% | 12% | 19% | 27% | 35% | 120 |
2.How much do you need each idea?
120 answered| Statement | Not at all | Slightly | Moderately | Very | Extremely | n |
|---|---|---|---|---|---|---|
| Idea 1 | 11% | 11% | 13% | 28% | 37% | 120 |
| Idea 2 | 8% | 12% | 19% | 29% | 33% | 120 |
| Idea 3 | 3% | 12% | 25% | 24% | 37% | 120 |
| Idea 4 | 8% | 18% | 20% | 24% | 29% | 120 |
| Idea 5 | 8% | 10% | 17% | 26% | 39% | 120 |
3.If we could only build one, which should it be?
120 answered| Answer | Count | Percent |
|---|---|---|
| Idea 1 | 19 | 16% |
| Idea 2 | 15 | 13% |
| Idea 3 | 42 | 35% |
| Idea 4 | 25 | 21% |
| Idea 5 | 19 | 16% |
How to read these questions
- matrix: Compare rows on the same column (for example, % agree) to find the weakest statement, then look at who rates it lowest.
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
Frequently asked questions
What is concept testing?
Showing a short description (and sometimes an image) of a product idea to target customers and measuring interest, uniqueness, believability, purchase intent and objections before building it.
How long does the idea screening survey take to complete?
About 3 minutes: 4 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
Related templates
- Concept testingUniqueness, relevance, believability, purchase intent and objections for a product concept shown as text or image.
- Product-market fit surveyThe 'very disappointed' question plus who benefits most, the main benefit and what to improve, run quarterly.
- Product feedbackFind out what people use, what frustrates them and what they would miss, so you can decide what to build next.
- Website feedbackLearn why visitors came, whether they found it, and what got in the way.