Product feedback template
Find out what people use, what frustrates them and what they would miss, so you can decide what to build next.
7 questions · about 4 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- Quarterly to active users.
- Who it is for
- Existing users, not prospects.
How to use this template
- Ask existing users, not prospects; prospects cannot answer the usage questions.
- The 'how disappointed' question is the product-market-fit signal: watch the 'very disappointed' share.
- Group the open answers into themes before counting them.
Questions in the product feedback template
1. How often do you use the product?
single choice · Daily, A few times a week, About once a week, A few times a month, Less often
2. Which features do you use most?
multi choice · Dashboard, Reports, Integrations, Mobile app, Notifications, Other
3. How easy is the product to use?
rating
4. How well does it do the job you bought it for?
rating
5. How would you feel if you could no longer use the product?
single choice · Very disappointed, Somewhat disappointed, Not disappointed
6. What is the main benefit you get from it?
open text
7. If you could change one thing, what would it be?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.How often do you use the product?
120 answered| Answer | Count | Percent |
|---|---|---|
| Daily | 22 | 18% |
| A few times a week | 15 | 13% |
| About once a week | 16 | 13% |
| A few times a month | 35 | 29% |
| Less often | 32 | 27% |
2.Which features do you use most?
110 answered| Answer | Count | Percent |
|---|---|---|
| Dashboard | 39 | 35% |
| Reports | 33 | 30% |
| Integrations | 31 | 28% |
| Mobile app | 77 | 70% |
| Notifications | 45 | 41% |
| Other | 70 | 64% |
3.How easy is the product to use?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 9 | 8% |
| 2 | 18 | 15% |
| 3 | 15 | 13% |
| 4 | 43 | 36% |
| 5 | 35 | 29% |
4.How well does it do the job you bought it for?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 12 | 10% |
| 2 | 11 | 9% |
| 3 | 21 | 18% |
| 4 | 38 | 32% |
| 5 | 38 | 32% |
How to read these questions
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
- multi choice: Percentages add up to more than 100% because people can pick several. Compare options by share of respondents, not share of picks.
- rating: Report the mean and the top-two-box share (the two highest points). Top-two-box is easier to explain and less sensitive to a few extreme answers.
Frequently asked questions
How long should an in-app survey be?
One to three questions. The user is in the middle of something; ask the one thing you need and let them go.
How long does the product feedback survey take to complete?
About 4 minutes: 7 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
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- Idea screeningRate up to six one-line ideas on appeal and need, then pick one, so you can shortlist before full concept tests.