Packaging design test survey template
Shelf appeal, clarity about what the product is, perceived quality and price, and a forced choice between designs.
5 questions · about 3 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- Before committing to print.
- Who it is for
- Category shoppers.
How to use this template
- Show designs at the size they will be seen in the store or app.
- Ask what the product is and who it is for to test clarity, not just appeal.
- Randomise which design appears first.
Questions in the packaging design test template
1. Which design catches your eye first?
single choice · Design A, Design B, Design C
2. Looking at Design A, what is the product and who is it for?
open text
3. Rate Design A on each
matrix · Looks high quality, Easy to read, Stands out on a shelf, Fits the brand
4. What price would you expect for Design A?
single choice · Under $5, $5–$9, $10–$14, $15–$24, $25 or more
5. If all three were on a shelf at the same price, which would you buy?
single choice · Design A, Design B, Design C
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.Which design catches your eye first?
120 answered| Answer | Count | Percent |
|---|---|---|
| Design A | 34 | 28% |
| Design B | 48 | 40% |
| Design C | 38 | 32% |
2.Rate Design A on each
120 answered| Statement | Strongly disagree | Disagree | Neutral | Agree | Strongly agree | n |
|---|---|---|---|---|---|---|
| Looks high quality | 7% | 15% | 20% | 22% | 37% | 120 |
| Easy to read | 8% | 10% | 23% | 28% | 32% | 120 |
| Stands out on a shelf | 7% | 13% | 21% | 25% | 34% | 120 |
| Fits the brand | 8% | 9% | 19% | 33% | 31% | 120 |
3.What price would you expect for Design A?
120 answered| Answer | Count | Percent |
|---|---|---|
| Under $5 | 5 | 4% |
| $5–$9 | 30 | 25% |
| $10–$14 | 30 | 25% |
| $15–$24 | 24 | 20% |
| $25 or more | 31 | 26% |
4.If all three were on a shelf at the same price, which would you buy?
120 answered| Answer | Count | Percent |
|---|---|---|
| Design A | 41 | 34% |
| Design B | 49 | 41% |
| Design C | 30 | 25% |
How to read these questions
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
- matrix: Compare rows on the same column (for example, % agree) to find the weakest statement, then look at who rates it lowest.
Frequently asked questions
How do I test packaging designs?
Show two to four designs in random order, ask preference, clarity of what the product is, and perceived quality and price; then confirm with a forced choice.
How long does the packaging design test survey take to complete?
About 3 minutes: 5 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
Related templates
- Product feedbackFind out what people use, what frustrates them and what they would miss, so you can decide what to build next.
- Website feedbackLearn why visitors came, whether they found it, and what got in the way.
- Concept testingUniqueness, relevance, believability, purchase intent and objections for a product concept shown as text or image.
- Idea screeningRate up to six one-line ideas on appeal and need, then pick one, so you can shortlist before full concept tests.