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Retail & e-commerce

In-store shopping experience survey template

Finding products, staff help, checkout speed, cleanliness and value, plus intent to return, for physical stores.

5 questions · about 2 minutes to complete · free on every plan

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Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it
Within three days, via receipt QR code.
Who it is for
Store customers.

How to use this template

  1. Send it within three days of purchase; response rates and recall both fall the longer you wait.
  2. Ask about finding products and checkout separately.
  3. Read open-text answers from the lowest scorers first; they explain the numbers.

Questions in the in-store shopping experience template

  1. 1. Which store did you visit?

    dropdown · Store 1, Store 2, Store 3

  2. 2. How was your visit?

    matrix · Finding what I wanted, Staff helpfulness, Checkout speed, Cleanliness and layout, Value for money

  3. 3. Did you find everything you came for?

    single choice · Yes, Partly, No

  4. 4. How likely are you to shop with us again?

    single choice · Very likely, Likely, Not sure, Unlikely

  5. 5. What was missing or could be better?

    open text

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.Which store did you visit?

120 answered
Answer distribution
AnswerCountPercent
Store 15143%
Store 22218%
Store 34739%

2.How was your visit?

120 answered
StatementPoorFairGoodVery goodExcellentn
Finding what I wanted13%12%18%23%35%120
Staff helpfulness13%15%13%21%38%120
Checkout speed7%13%25%23%32%120
Cleanliness and layout8%6%18%23%44%120
Value for money8%13%14%33%33%120

3.Did you find everything you came for?

120 answered
Answer distribution
AnswerCountPercent
Yes6857%
Partly1210%
No4033%

4.How likely are you to shop with us again?

120 answered
Answer distribution
AnswerCountPercent
Very likely3428%
Likely1513%
Not sure4336%
Unlikely2823%

How to read these questions

  • dropdown: Treat like a single choice; group long lists into a few buckets before comparing segments.
  • matrix: Compare rows on the same column (for example, % agree) to find the weakest statement, then look at who rates it lowest.
  • single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.

Frequently asked questions

What should a retail store survey ask?

Ease of finding products, staff helpfulness, checkout speed, cleanliness, value, and likelihood to return.

How long does the in-store shopping experience survey take to complete?

About 2 minutes: 5 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.

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