Retail & e-commerce

Cart abandonment survey template

Why shoppers left at checkout: shipping cost, account creation, payment options, trust or just browsing.

3 questions · about 1 minute to complete · free on every plan

Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it: Emailed an hour after an abandoned cart, or shown on exit.
Who it is for: Shoppers who abandoned a cart.

How to use this template

Send it within three days of purchase; response rates and recall both fall the longer you wait.
Ask about finding products and checkout separately.
Read open-text answers from the lowest scorers first; they explain the numbers.

Questions in the cart abandonment survey template

1. What stopped you completing your order?
single choice · Shipping cost, Delivery time too long, Had to create an account, Preferred payment method not available, Just browsing or comparing, Found it cheaper elsewhere, Technical problem, Other
2. Would a small discount have changed your mind?
single choice · Yes, Maybe, No
3. Anything else we should fix?
open text

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.What stopped you completing your order?

120 answered

Answer distribution
Answer	Count	Percent
Shipping cost	11	9%
Delivery time too long	21	18%
Had to create an account	18	15%
Preferred payment method not available	3	3%
Just browsing or comparing	17	14%
Found it cheaper elsewhere	23	19%
Technical problem	14	12%
Other	13	11%

2.Would a small discount have changed your mind?

120 answered

Answer distribution
Answer	Count	Percent
Yes	35	29%
Maybe	28	23%
No	57	48%

How to read these questions

single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.

Frequently asked questions

What should a retail store survey ask?

Ease of finding products, staff helpfulness, checkout speed, cleanliness, value, and likelihood to return.

How long does the cart abandonment survey take to complete?

About 1 minute: 3 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.