Skip to content
SurveyHood
Sign up
Travel & tourism

Destination visitor survey template

Trip purpose, length, spend, activities, satisfaction and likelihood to return, for tourism boards and attractions.

9 questions · about 4 minutes to complete · free on every plan

More by industry templates

Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it
At departure points or by email after the trip.
Who it is for
Visitors to a city, region or attraction.

How to use this template

  1. Send it within a day of the trip ending; response rates and recall both fall the longer you wait.
  2. Ask about the booking experience and the trip separately.
  3. Read open-text answers from the lowest scorers first; they explain the numbers.

Questions in the destination visitor survey template

  1. 1. What was the main purpose of your visit?

    single choice · Holiday, Visiting friends or family, Business, Event, Day trip

  2. 2. How many nights did you stay?

    single choice · Day trip, 1–2, 3–5, 6–10, More than 10

  3. 3. Which did you do?

    multi choice · Museums and culture, Food and drink, Outdoors and nature, Shopping, Nightlife, Sports, Family attractions, Other

  4. 4. Roughly how much did your party spend per day?

    single choice · Under $50, $50–$99, $100–$199, $200–$399, $400 or more

  5. 5. How satisfied were you with your visit?

    rating

  6. 6. Will you return?

    single choice · Definitely, Probably, Not sure, Probably not

  7. 7. What would make the destination better?

    open text

  8. 8. Which age group are you in?

    single choice · Under 18, 18–24, 25–34, 35–44, 45–54, 55–64, 65 or over, Prefer not to say

  9. 9. How do you describe your gender?

    single choice · Woman, Man, Non-binary, Prefer to self-describe, Prefer not to say

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.What was the main purpose of your visit?

120 answered
Answer distribution
AnswerCountPercent
Holiday1613%
Visiting friends or family2017%
Business3025%
Event2118%
Day trip3328%

2.How many nights did you stay?

120 answered
Answer distribution
AnswerCountPercent
Day trip2622%
1–22420%
3–52521%
6–102622%
More than 101916%

3.Which did you do?

117 answered
Answer distribution
AnswerCountPercent
Museums and culture7665%
Food and drink8169%
Outdoors and nature3832%
Shopping5749%
Nightlife4337%
Sports6051%
Family attractions2521%
Other6051%

4.Roughly how much did your party spend per day?

120 answered
Answer distribution
AnswerCountPercent
Under $502924%
$50–$991714%
$100–$1992723%
$200–$3991311%
$400 or more3428%

How to read these questions

  • single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
  • multi choice: Percentages add up to more than 100% because people can pick several. Compare options by share of respondents, not share of picks.

Frequently asked questions

What should a tour feedback survey ask?

Guide, pace, value, booking ease, highlights and what to change; plus likelihood to recommend.

How long does the destination visitor survey take to complete?

About 4 minutes: 9 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.

Related templates