Tagline testing survey template
Quick forced-choice and rating test for three to five taglines: memorability, fit and what each implies.
4 questions · about 2 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- At the shortlist stage of a tagline project.
- Who it is for
- Target customers.
How to use this template
- Keep every message to one sentence and randomise the order.
- Ask believability as well as appeal; an appealing claim nobody believes hurts you.
- Share what you learned and one change you made. People answer the next survey when the last one visibly mattered.
Questions in the tagline testing template
1. Which tagline do you like most?
single choice · Tagline A, Tagline B, Tagline C
2. Which is easiest to remember?
single choice · Tagline A, Tagline B, Tagline C
3. Which best fits a [type of company]?
single choice · Tagline A, Tagline B, Tagline C
4. What does your favourite tagline promise, in your words?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.Which tagline do you like most?
120 answered| Answer | Count | Percent |
|---|---|---|
| Tagline A | 20 | 17% |
| Tagline B | 59 | 49% |
| Tagline C | 41 | 34% |
2.Which is easiest to remember?
120 answered| Answer | Count | Percent |
|---|---|---|
| Tagline A | 8 | 7% |
| Tagline B | 60 | 50% |
| Tagline C | 52 | 43% |
3.Which best fits a [type of company]?
120 answered| Answer | Count | Percent |
|---|---|---|
| Tagline A | 68 | 57% |
| Tagline B | 24 | 20% |
| Tagline C | 28 | 23% |
How to read these questions
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
Frequently asked questions
How many messages can I test in one survey?
Up to six if each respondent rates all of them; beyond that, split into groups so fatigue does not punish the later messages.
How long does the tagline testing survey take to complete?
About 2 minutes: 4 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
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