Message testing survey template
Rate up to five value propositions on appeal, clarity, believability and relevance, then pick a winner.
4 questions · about 4 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- Before a website rewrite, campaign or pitch.
- Who it is for
- Target buyers.
How to use this template
- Keep every message to one sentence and randomise the order.
- Ask believability as well as appeal; an appealing claim nobody believes hurts you.
- Share what you learned and one change you made. People answer the next survey when the last one visibly mattered.
Questions in the message testing template
1. How appealing is each statement?
matrix · Message A, Message B, Message C, Message D
2. How believable is each statement?
matrix · Message A, Message B, Message C, Message D
3. If you could keep only one, which would it be?
single choice · Message A, Message B, Message C, Message D
4. What is unclear or off-putting in any of them?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.How appealing is each statement?
120 answered| Statement | Not appealing | Slightly | Moderately | Very | Extremely | n |
|---|---|---|---|---|---|---|
| Message A | 8% | 13% | 14% | 34% | 31% | 120 |
| Message B | 6% | 15% | 20% | 24% | 35% | 120 |
| Message C | 12% | 8% | 19% | 23% | 38% | 120 |
| Message D | 11% | 12% | 22% | 24% | 32% | 120 |
2.How believable is each statement?
120 answered| Statement | Not believable | Slightly | Moderately | Very | Completely | n |
|---|---|---|---|---|---|---|
| Message A | 12% | 8% | 14% | 28% | 38% | 120 |
| Message B | 11% | 8% | 18% | 30% | 34% | 120 |
| Message C | 14% | 12% | 21% | 26% | 28% | 120 |
| Message D | 4% | 14% | 20% | 24% | 38% | 120 |
3.If you could keep only one, which would it be?
120 answered| Answer | Count | Percent |
|---|---|---|
| Message A | 19 | 16% |
| Message B | 42 | 35% |
| Message C | 31 | 26% |
| Message D | 28 | 23% |
How to read these questions
- matrix: Compare rows on the same column (for example, % agree) to find the weakest statement, then look at who rates it lowest.
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
Frequently asked questions
How many messages can I test in one survey?
Up to six if each respondent rates all of them; beyond that, split into groups so fatigue does not punish the later messages.
How long does the message testing survey take to complete?
About 4 minutes: 4 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
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