Path to purchase survey template
Where buyers started, what they compared, who influenced them and how long the decision took.
6 questions · about 4 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- After a considered purchase in your category.
- Who it is for
- Recent buyers of a product like yours.
How to use this template
- Screen for category buyers in the first question.
- Ask about the last purchase, not typical behaviour; memory is better for specifics.
- Share what you learned and one change you made. People answer the next survey when the last one visibly mattered.
Questions in the path to purchase template
1. What first made you start looking?
single choice · A need came up, An ad, A recommendation, Saw it in a store, Content or review online, Replacing an old one
2. Where did you look for information?
multi choice · Search engine, Brand websites, Review sites, Social media, Friends and family, In store, Video, None of these
3. How many brands did you seriously consider?
single choice · 1, 2, 3, 4 or more
4. How long did the decision take?
single choice · Same day, A few days, A few weeks, Months
5. What finally decided it?
single choice · Price or offer, Reviews, Features, Brand trust, Availability, A salesperson or friend
6. What nearly stopped you from buying?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.What first made you start looking?
120 answered| Answer | Count | Percent |
|---|---|---|
| A need came up | 29 | 24% |
| An ad | 37 | 31% |
| A recommendation | 14 | 12% |
| Saw it in a store | 15 | 13% |
| Content or review online | 19 | 16% |
| Replacing an old one | 6 | 5% |
2.Where did you look for information?
110 answered| Answer | Count | Percent |
|---|---|---|
| Search engine | 31 | 28% |
| Brand websites | 73 | 66% |
| Review sites | 54 | 49% |
| Social media | 22 | 20% |
| Friends and family | 69 | 63% |
| In store | 72 | 65% |
| Video | 47 | 43% |
| None of these | 1 | 1% |
3.How many brands did you seriously consider?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 45 | 38% |
| 2 | 34 | 28% |
| 3 | 23 | 19% |
| 4 or more | 18 | 15% |
4.How long did the decision take?
120 answered| Answer | Count | Percent |
|---|---|---|
| Same day | 24 | 20% |
| A few days | 21 | 18% |
| A few weeks | 47 | 39% |
| Months | 28 | 23% |
How to read these questions
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
- multi choice: Percentages add up to more than 100% because people can pick several. Compare options by share of respondents, not share of picks.
Frequently asked questions
What is a screener question?
A question at the start that routes people who are not your target (for example, non-buyers of the category) to a polite end page so they do not dilute results.
How long does the path to purchase survey take to complete?
About 4 minutes: 6 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
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