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Consumer behaviour

Consumer buying habits survey template

How often people buy in a category, where, what drives the choice and what they spent last time.

8 questions · about 4 minutes to complete · free on every plan

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Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it
When sizing a category or entering a new channel.
Who it is for
Category buyers; starts with a screener.

How to use this template

  1. Screen for category buyers in the first question.
  2. Ask about the last purchase, not typical behaviour; memory is better for specifics.
  3. Share what you learned and one change you made. People answer the next survey when the last one visibly mattered.

Questions in the consumer buying habits template

  1. 1. How often do you buy [category]?

    single choice · Weekly or more, A few times a month, Monthly, A few times a year, Never

  2. 2. Where did you buy it last time?

    single choice · Supermarket, Specialist store, Online marketplace, Brand website, Discount store, Other

  3. 3. Rank what matters most when choosing

    ranking · Price, Quality, Brand, Convenience, Reviews, Sustainability

  4. 4. Roughly how much did you spend last time?

    single choice · Under $10, $10–$24, $25–$49, $50–$99, $100 or more

  5. 5. Do you usually buy the same brand?

    single choice · Always, Usually, Sometimes, Rarely

  6. 6. Which age group are you in?

    single choice · Under 18, 18–24, 25–34, 35–44, 45–54, 55–64, 65 or over, Prefer not to say

  7. 7. How do you describe your gender?

    single choice · Woman, Man, Non-binary, Prefer to self-describe, Prefer not to say

  8. 8. What is your household's approximate annual income?

    single choice · Under $25,000, $25,000–$49,999, $50,000–$99,999, $100,000–$149,999, $150,000 or more, Prefer not to say

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.How often do you buy [category]?

120 answered
Answer distribution
AnswerCountPercent
Weekly or more3630%
A few times a month1815%
Monthly76%
A few times a year1513%
Never4437%

2.Where did you buy it last time?

120 answered
Answer distribution
AnswerCountPercent
Supermarket2823%
Specialist store2017%
Online marketplace2723%
Brand website76%
Discount store1916%
Other1916%

3.Rank what matters most when choosing

120 answered
  1. 1Priceavg rank 1.31 · ranked first by 78%
  2. 2Convenienceavg rank 2.53 · ranked first by 14%
  3. 3Brandavg rank 2.78 · ranked first by 8%
  4. 4Reviewsavg rank 3.97 · ranked first by 0%
  5. 5Qualityavg rank 4.56 · ranked first by 0%
  6. 6Sustainabilityavg rank 5.86 · ranked first by 0%

4.Roughly how much did you spend last time?

120 answered
Answer distribution
AnswerCountPercent
Under $101815%
$10–$242723%
$25–$492420%
$50–$992723%
$100 or more2420%

How to read these questions

  • single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
  • ranking: Use the average rank and the share ranking each option first. An option can rarely be first but consistently second.

Frequently asked questions

What is a screener question?

A question at the start that routes people who are not your target (for example, non-buyers of the category) to a polite end page so they do not dilute results.

How long does the consumer buying habits survey take to complete?

About 4 minutes: 8 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.

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