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Members & associations

Membership satisfaction survey template

Benefits used and valued, communication, events, value for the fee and renewal intent, for associations and clubs.

6 questions · about 4 minutes to complete · free on every plan

More nonprofit & community templates

Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it
Three to four months before renewals.
Who it is for
Current members.

How to use this template

  1. Ask which benefits they used before asking which they value.
  2. Include a renewal intent question and follow up with the undecided.
  3. Share what you learned and one change you made. People answer the next survey when the last one visibly mattered.

Questions in the membership satisfaction survey template

  1. 1. How long have you been a member?

    single choice · Less than a year, 1–2 years, 3–5 years, More than 5 years

  2. 2. Which benefits have you used this year?

    multi choice · Events and meetups, Newsletter or magazine, Online community, Training or webinars, Member discounts, Directory or networking, Advocacy, None of these

  3. 3. Rank the benefits by value to you

    ranking · Events, Learning, Networking, Discounts, Advocacy, Information

  4. 4. How would you rate value for the membership fee?

    rating

  5. 5. How likely are you to renew?

    single choice · Definitely, Probably, Not sure, Probably not, Definitely not

  6. 6. What would make membership more valuable?

    open text

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.How long have you been a member?

120 answered
Answer distribution
AnswerCountPercent
Less than a year1613%
1–2 years3529%
3–5 years3529%
More than 5 years3428%

2.Which benefits have you used this year?

114 answered
Answer distribution
AnswerCountPercent
Events and meetups5346%
Newsletter or magazine4136%
Online community4640%
Training or webinars109%
Member discounts8373%
Directory or networking1816%
Advocacy7868%
None of these22%

3.Rank the benefits by value to you

120 answered
  1. 1Eventsavg rank 1.7 · ranked first by 57%
  2. 2Learningavg rank 2.48 · ranked first by 21%
  3. 3Advocacyavg rank 2.76 · ranked first by 15%
  4. 4Networkingavg rank 3.09 · ranked first by 8%
  5. 5Informationavg rank 5.43 · ranked first by 0%
  6. 6Discountsavg rank 5.54 · ranked first by 0%

4.How would you rate value for the membership fee?

120 answered
Average 3.5
Answer distribution
AnswerCountPercent
1119%
21714%
32420%
43227%
53630%

How to read these questions

  • single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
  • multi choice: Percentages add up to more than 100% because people can pick several. Compare options by share of respondents, not share of picks.
  • ranking: Use the average rank and the share ranking each option first. An option can rarely be first but consistently second.
  • rating: Report the mean and the top-two-box share (the two highest points). Top-two-box is easier to explain and less sensitive to a few extreme answers.

Frequently asked questions

When should an association run a member survey?

Three to four months before renewal season, so results can shape the renewal message and benefits.

How long does the membership satisfaction survey take to complete?

About 4 minutes: 6 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.

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