Video ad feedback template
For video creative: attention, the moment people would skip, main message recall and brand attribution.
6 questions · about 3 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- Before launching a paid video campaign.
- Who it is for
- Target audience who watch the full video first.
How to use this template
- Show each respondent one or two concepts at most, randomised.
- Measure recall and clarity, not just liking; likeable ads are often forgettable.
- Ask what the ad is for in an open question to test comprehension.
Questions in the video ad feedback template
1. Where would you have skipped if you could?
single choice · In the first 3 seconds, Around 5–10 seconds, Half-way, Near the end, I would watch it all
2. What brand was the video for?
open text
3. What was the main message?
open text
4. How well did the video hold your attention?
rating
5. How likely are you to remember it tomorrow?
rating
6. What would you change?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.Where would you have skipped if you could?
120 answered| Answer | Count | Percent |
|---|---|---|
| In the first 3 seconds | 29 | 24% |
| Around 5–10 seconds | 19 | 16% |
| Half-way | 38 | 32% |
| Near the end | 20 | 17% |
| I would watch it all | 14 | 12% |
2.How well did the video hold your attention?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 10 | 8% |
| 2 | 15 | 13% |
| 3 | 15 | 13% |
| 4 | 50 | 42% |
| 5 | 30 | 25% |
3.How likely are you to remember it tomorrow?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 6 | 5% |
| 2 | 16 | 13% |
| 3 | 18 | 15% |
| 4 | 38 | 32% |
| 5 | 42 | 35% |
How to read these questions
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
- rating: Report the mean and the top-two-box share (the two highest points). Top-two-box is easier to explain and less sensitive to a few extreme answers.
Frequently asked questions
How do I test two ads against each other?
Split respondents randomly, show each group one ad, ask identical questions, then compare. Showing both to everyone biases toward whichever came first.
How long does the video ad feedback survey take to complete?
About 3 minutes: 6 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
Related templates
- Ad concept testingRecall, clarity, appeal, believability and intent for one ad concept; run it once per concept and compare.
- Market research: new product ideaTest demand, price expectations and objections for a product idea before you build it.
- Brand name testingCompare candidate names on memorability, fit and appeal with the people you want to reach.
- Logo design testingCompare logo options on appeal, clarity, fit with the brand and the associations each one triggers.