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Post-event

Sponsor and exhibitor feedback template

Lead quality, booth traffic, logistics, value and renewal intent from the companies who paid to be there.

6 questions · about 3 minutes to complete · free on every plan

More event feedback templates

Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it
A week after the event, once leads are counted.
Who it is for
Sponsors and exhibitors.

How to use this template

  1. Send it within 24 hours of the event ending; response rates and recall both fall the longer you wait.
  2. Ask about the single most valuable session; averages hide the winners.
  3. Share what you learned and one change you made. People answer the next survey when the last one visibly mattered.

Questions in the sponsor and exhibitor feedback template

  1. 1. How would you rate the quality of leads you met?

    rating

  2. 2. Roughly how many qualified conversations did you have?

    single choice · Under 10, 10–25, 26–50, 51–100, More than 100

  3. 3. Rate the organisation

    matrix · Pre-event communication, Set-up and logistics, Booth location, Staff support on the day

  4. 4. How would you rate the return on your investment?

    rating

  5. 5. Will you sponsor or exhibit again?

    single choice · Yes, Probably, Not sure, No

  6. 6. What would make it more valuable for you?

    open text

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.How would you rate the quality of leads you met?

120 answered
Average 3.8
Answer distribution
AnswerCountPercent
176%
21513%
31815%
43832%
54235%

2.Roughly how many qualified conversations did you have?

120 answered
Answer distribution
AnswerCountPercent
Under 102622%
10–251613%
26–502118%
51–1003126%
More than 1002622%

3.Rate the organisation

120 answered
StatementPoorFairGoodVery goodExcellentn
Pre-event communication12%15%15%24%34%120
Set-up and logistics8%6%18%30%38%120
Booth location10%8%18%26%38%120
Staff support on the day8%13%13%28%38%120

4.How would you rate the return on your investment?

120 answered
Average 3.7
Answer distribution
AnswerCountPercent
198%
21210%
32420%
43529%
54033%

How to read these questions

  • rating: Report the mean and the top-two-box share (the two highest points). Top-two-box is easier to explain and less sensitive to a few extreme answers.
  • single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
  • matrix: Compare rows on the same column (for example, % agree) to find the weakest statement, then look at who rates it lowest.

Frequently asked questions

How soon after an event should I send a feedback survey?

Within 24 hours, ideally the same evening. Response rates drop noticeably after the first few days.

How long does the sponsor and exhibitor feedback survey take to complete?

About 3 minutes: 6 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.

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