Pricing plan preference survey template
Which of three plans customers would choose, which features justify a higher tier, and billing preferences.
5 questions · about 3 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- Before changing plans or tiers.
- Who it is for
- Current customers and qualified prospects.
How to use this template
- Describe the product concretely before any price question.
- For the four Van Westendorp questions, plot the cumulative curves; the acceptable range is between the two crossings.
- Never ask 'what would you pay?' on its own; anchor it with options or thresholds.
Questions in the pricing plan preference template
1. Which plan would you choose?
single choice · Plan A — $X/month, Plan B — $Y/month, Plan C — $Z/month, None of these
2. Which features would make you pay for a higher tier?
multi choice · Feature 1, Feature 2, Feature 3, Feature 4, Feature 5, None of these
3. How would you prefer to pay?
single choice · Monthly, Annually with a discount, Per use, One-off purchase
4. How clear is the difference between the plans?
rating
5. What is missing from the plan you would choose?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.Which plan would you choose?
120 answered| Answer | Count | Percent |
|---|---|---|
| Plan A — $X/month | 22 | 18% |
| Plan B — $Y/month | 36 | 30% |
| Plan C — $Z/month | 33 | 28% |
| None of these | 29 | 24% |
2.Which features would make you pay for a higher tier?
111 answered| Answer | Count | Percent |
|---|---|---|
| Feature 1 | 49 | 44% |
| Feature 2 | 55 | 50% |
| Feature 3 | 90 | 81% |
| Feature 4 | 60 | 54% |
| Feature 5 | 52 | 47% |
| None of these | 1 | 1% |
3.How would you prefer to pay?
120 answered| Answer | Count | Percent |
|---|---|---|
| Monthly | 6 | 5% |
| Annually with a discount | 32 | 27% |
| Per use | 26 | 22% |
| One-off purchase | 56 | 47% |
4.How clear is the difference between the plans?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 15 | 13% |
| 2 | 19 | 16% |
| 3 | 23 | 19% |
| 4 | 30 | 25% |
| 5 | 33 | 28% |
How to read these questions
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
- multi choice: Percentages add up to more than 100% because people can pick several. Compare options by share of respondents, not share of picks.
- rating: Report the mean and the top-two-box share (the two highest points). Top-two-box is easier to explain and less sensitive to a few extreme answers.
Frequently asked questions
What is the Van Westendorp price sensitivity meter?
Four questions asking at what price the product would be too cheap, a bargain, getting expensive and too expensive. Plotting the answers gives an acceptable price range and an optimal price point.
How long does the pricing plan preference survey take to complete?
About 3 minutes: 5 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
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