Subscription renewal survey template
Before renewal: confidence in value, what would make renewing an easy yes, and risk flags you can act on in time.
4 questions · about 2 minutes to complete · free on every plan
Free account required. The template is copied into your workspace; edit anything before publishing.
- When to use it
- Sixty days before a renewal date.
- Who it is for
- Subscribers approaching renewal.
How to use this template
- Send it to customers who have renewed or repurchased at least once.
- Ask permission to use quotes before you publish any of them.
- Share what you learned and one change you made. People answer the next survey when the last one visibly mattered.
Questions in the subscription renewal survey template
1. How much value have you had from your subscription this year?
rating
2. How likely are you to renew?
single choice · Already decided to renew, Probably, Not sure, Probably not, Will not renew
3. What would make renewing an easier decision?
multi choice · A better price, More users or usage, A feature that is missing, Better onboarding for my team, A conversation with an account manager, None of these
4. Anything we should know before your renewal?
open text
What the results look like
IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.
1.How much value have you had from your subscription this year?
120 answered| Answer | Count | Percent |
|---|---|---|
| 1 | 16 | 13% |
| 2 | 21 | 18% |
| 3 | 26 | 22% |
| 4 | 20 | 17% |
| 5 | 37 | 31% |
2.How likely are you to renew?
120 answered| Answer | Count | Percent |
|---|---|---|
| Already decided to renew | 37 | 31% |
| Probably | 24 | 20% |
| Not sure | 20 | 17% |
| Probably not | 5 | 4% |
| Will not renew | 34 | 28% |
3.What would make renewing an easier decision?
114 answered| Answer | Count | Percent |
|---|---|---|
| A better price | 53 | 46% |
| More users or usage | 62 | 54% |
| A feature that is missing | 28 | 25% |
| Better onboarding for my team | 71 | 62% |
| A conversation with an account manager | 61 | 54% |
| None of these | 2 | 2% |
How to read these questions
- rating: Report the mean and the top-two-box share (the two highest points). Top-two-box is easier to explain and less sensitive to a few extreme answers.
- single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
- multi choice: Percentages add up to more than 100% because people can pick several. Compare options by share of respondents, not share of picks.
Frequently asked questions
What questions identify brand advocates?
Likelihood to recommend, whether they have already recommended you, willingness to leave a review or join a reference call, and what they tell others about you.
How long does the subscription renewal survey take to complete?
About 2 minutes: 4 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.
Is this template free to use?
Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.
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