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Loyalty & advocacy

Customer loyalty and advocacy survey template

Find your advocates: repeat intent, referrals already made, review willingness and what customers say about you to others.

5 questions · about 2 minutes to complete · free on every plan

More customer feedback templates

Free account required. The template is copied into your workspace; edit anything before publishing.

When to use it
After a renewal or second purchase.
Who it is for
Repeat customers.

How to use this template

  1. Send it to customers who have renewed or repurchased at least once.
  2. Ask permission to use quotes before you publish any of them.
  3. Share what you learned and one change you made. People answer the next survey when the last one visibly mattered.

Questions in the customer loyalty and advocacy template

  1. 1. How likely are you to recommend us to a friend or colleague?

    nps

  2. 2. Have you recommended us to anyone in the last six months?

    single choice · Yes, No

  3. 3. In a sentence, how would you describe us to a friend?

    open text

  4. 4. Which of these would you be willing to do?

    multi choice · Leave a public review, Be quoted on our website, Join a short reference call, Take part in a case study, Try new features early, None of these

  5. 5. Compared with a year ago, is your opinion of us…

    single choice · Much better, Better, The same, Worse, Much worse

What the results look like

IllustrativeSynthetic sample of 120 responses generated for this preview, not real survey data. Your results page shows the same charts for your own responses.

1.How likely are you to recommend us to a friend or colleague?

120 answered
Average 6.7NPS -1236 promoters · 33 passives · 51 detractors
Answer distribution
AnswerCountPercent
033%
143%
243%
387%
454%
5108%
61714%
71513%
81815%
91714%
101916%

2.Have you recommended us to anyone in the last six months?

120 answered
Answer distribution
AnswerCountPercent
Yes3933%
No8168%

3.Which of these would you be willing to do?

110 answered
Answer distribution
AnswerCountPercent
Leave a public review4440%
Be quoted on our website7467%
Join a short reference call1514%
Take part in a case study2422%
Try new features early2523%
None of these1110%

4.Compared with a year ago, is your opinion of us…

120 answered
Answer distribution
AnswerCountPercent
Much better1613%
Better2319%
The same2521%
Worse2218%
Much worse3428%

How to read these questions

  • nps: NPS = % promoters (9–10) − % detractors (0–6). Check the margin of error before calling a change between two periods.
  • single choice: Read the share choosing each option, then cross-tab by a segment question to see who differs.
  • multi choice: Percentages add up to more than 100% because people can pick several. Compare options by share of respondents, not share of picks.

Frequently asked questions

What questions identify brand advocates?

Likelihood to recommend, whether they have already recommended you, willingness to leave a review or join a reference call, and what they tell others about you.

How long does the customer loyalty and advocacy survey take to complete?

About 2 minutes: 5 questions, most of them single-tap. Every question can be edited, removed or reordered in the builder before you publish.

Is this template free to use?

Yes. Every template is included on the Free plan. Sign up, click Use this template, and it is copied into your workspace where you can edit it, add your logo and share it by link, email or embed.

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