Free tool
Free NPS survey maker
Set up a standard Net Promoter Score survey in a minute: your name, the 0–10 question, the follow-up that explains the score, and your brand colour.
Live preview (what respondents see)
Thanks for being a customer of Your company. This takes less than a minute.
How likely are you to recommend Your company to a friend or colleague?
- What is the main reason for your score?
How to create an NPS survey
Name what is being rated
Your company, or a specific product or service, so customers know exactly what they’re recommending.
Add the follow-up
Ask for the reason behind the score. The comments, read by score group, tell you what to fix.
Optionally add CSAT or effort
Add a satisfaction or customer-effort question if you also need to measure a specific experience.
Create, share and read results
Save the survey to your free account, share it, and see NPS, promoters, passives and detractors calculated automatically.
How NPS is calculated
Respondents answer “How likely are you to recommend…?” on a 0–10 scale. Scores of 9–10 are promoters, 7–8 passives and 0–6 detractors. NPS is the percentage of promoters minus the percentage of detractors, from −100 to +100.
Small samples swing a lot. With fewer than about 30 responses an NPS can move by dozens of points from one week to the next, so SurveyHood flags small samples and our NPS calculator shows the margin of error.
NPS, CSAT or CES?
NPS measures overall loyalty to a brand. CSAT measures satisfaction with a specific interaction, such as a delivery or support ticket. Customer effort (CES) measures how easy something was. Many teams run NPS a few times a year and CSAT or CES after key moments.
Frequently asked questions
Is the NPS survey maker free?
Yes. The free plan includes 3 surveys and 100 responses a month, with NPS calculated automatically on the results page.
Can I add my own questions?
Yes. After saving, the survey opens in the full builder where you can add questions, logic, branding and translations.
What is a good NPS?
Above 0 means more promoters than detractors. Beyond that, compare with your own previous scores using the same question and audience; benchmarks vary widely between industries.